Privacy Policy

On this page we’ve put together what info we take from you, why we ask for it and how we keep it safe. We stick to the UK GDPR and the Data Protection Act 2018, the two laws that say how British companies should treat customer data. Give it a read and you’ll know what happens after you sign up.

What we collect

The information we hold falls into a few groups, each tied to a specific reason for collecting it:

• Account details such as full name, date of birth, address, email and phone number, taken at sign-up.
• Identity documents sent during verification, including passport scans, driving licences and utility bills.
• Payment records covering deposits, withdrawals and the methods used, with full card numbers never stored on our side.
• Game activity, bonus claims, login times and session length, used to spot unusual patterns and improve the lobby.
• Device data such as IP address, browser type and operating system, gathered automatically when the site loads.
• Marketing preferences, kept on file only when you tick the relevant box during sign-up or in the settings menu.

Why we need it

We use your personal data to run the platform, not to build profiles and sell them off. Mostly it goes towards setting up and looking after accounts, handling payments, meeting our legal duties around age and source of funds, keeping fraud out, sending service messages and tweaking the lobby to fit what each player tends to go for. Marketing emails only land in your inbox if you’ve actually said yes to them.

Who else sees the data

Information is shared in a small number of clearly defined cases:

• Regulators and law-enforcement bodies when there is a legal duty to disclose, such as a request from the UK Gambling Commission.
• Payment partners that handle the cashier on our behalf, working under their own data agreements.
• Game studios and live dealer providers, but only the technical data needed to run their products inside the lobby.
• Identity-check providers used during the KYC process, who report back the result without keeping wider records on our side.

Customer data is never sold to advertisers or rented out to third parties for their own marketing campaigns.

How long we keep it

We hold on to your records while the account’s open, and for a while after you close it too, just to stay on the right side of the anti-money-laundering rules. UK gambling law says transactional stuff has to sit with us for at least five years, and a handful of other documents hang around even longer than that. Once the clock runs out, we either bin the files or scrub them clean so nothing points back to you.

How we keep data safe

Our servers are tucked away behind a handful of security layers, and anything travelling between your browser and the platform gets wrapped up in 256-bit SSL. The only people in the office who can even peek at your personal files are the ones who genuinely need to for their day job, and every login gets a little note made of it. We throw pen tests, audits and staff training at the setup pretty regularly, so nothing’s left to quietly go off.

Your rights under UK law

UK GDPR gives every customer a clear set of rights over their own data. You can ask for a copy of what we hold, request that mistakes be fixed, withdraw consent for marketing, or ask that your records be erased once legal retention periods have passed. Requests are handled within one calendar month and there is no charge for standard cases.

Sending data outside the UK

Some service partners run their systems in other countries, including EU member states. Transfers happen only when the receiving country offers protection equivalent to UK rules, or when standard contractual clauses approved by the Information Commissioner’s Office are in place. The same security standards apply no matter where the data sits.

Complaints

Anyone unhappy with how their data has been handled can write to the support team for an internal review. If the answer falls short, the case can be taken to the Information Commissioner’s Office, the UK regulator for data protection, whose details sit at ico.org.uk.

Changes to this policy

The policy is reviewed regularly and updated when laws shift or when we introduce new features. The latest version always sits on this page with the edit date at the top. Major changes are flagged by email so registered users see them before they take effect.